CONTENT
Content
Local content:
Content should reflect the local context of each branch. Use imagery, stories, and cultural references that resonate with the local audience, such as local communities or national celebrations.
Global content:
Branches should participate in global awareness days that align with the brand’s mission, such as International Women’s Day or World Menstruation Day.
Caption:
Always use suitable caption that relate to the post. The opening paragraph should be short, no longer than 1 to 2 sentence, to catch the attention of the audience. Use professional emojis, especially if the caption is long to make it easier for the audience’s eyes but do not over-do them.
Hashtags and tags:
Always use hashtags that relate to the post. Do not use irrelevant hashtags. A minimum of 5 and a maximum of 7 hashtags are sufficient. Tag relevant people/parties/organisation if they are related to the post.